Media Contact:
Traci Simpson
Maier Sports, Gonso Bike and Activewear Partner with Agion Active® to Offer First European Brand to Incorporate Agion Active Odor Elimination
Experience Maier’s Trek and Basic Lines and Gonso’s Innovative Jersey Line with Agion Active at OutDoor by Visiting Sciessent at Stand # B5-406 and Gonso Maier Sports at # A3-301
OutDoor, Friedrichshafen, Germany, July 14, 2011 -Sciessent, makers of the Agion Active® brand of odor elimination technology announces its partnership with Maier Sports to bring social confidence to consumers who want to stay fresh during their favorite outdoor activities.Agion Activeodor elimination technology will be available in Maier Sports’ new Spring/Summer 2012 line of men’s and women’s Trek functional shirts and jackets and women’s Basic tank tops and T-shirts, as well as Maier’s Gonso Bike and Activewear line of cycling jerseys. Built for the recreational outdoor enthusiast who enjoys casual sport as well as serious cyclists, the Maier Sports with Agion Active apparel lines ensure that no matter what outdoor activity they choose, consumers will not offend with unpleasant body odor.
“We are pleased to partner with Sciessent to offer Agion Active in our new apparel lines,” said Gerhard Maier of Maier Sports. “The Maier name is synonymous with high quality and comfort. With Agion Active we are able to offer our customers an added layer of comfort – comfort in the fact that they are staying fresh even when engaged in a sweat-inducing activity.”
Agion Active features a dual action technology that not only provides antimicrobial protection and industrial-strength odor elimination, but also eliminates odors both on and around the fabric. Agion Active’s silver ion antimicrobial technology eliminates odor-causing bacteria on the fabric, while a natural, proprietary odor-trapping solution captures molecules from vapor based odors and releases them when washed. Unlike odor control currently on the market, Agion Active eliminates odor from over 14 sources, achieving performance well beyond what has been offered to the consumer to date. Agion Active is not a nanosilver based technology and has earned ®bluesign certification proving that it delivers the utmost in consumer safety. Agion Active continues to perform for the life of the garment, regenerating with each wash.
“We are excited to join forces with a leading innovator like Maier Sports to offer Agion Active to their customers.” said Paul Ford, chief executive officer of Agion. “Already proven effective in the United States, we are pleased have our odor elimination technology delivered throughout Europe by one of the most well known and respected brands in the outdoor and cycling industry.”
The Gonso jersey line with Agion Active also provides cyclists with comfort, breathability, wind resistance and optimal compression performance. http://www.gonso.de/en/. For more information on the new Maier apparel line with Agion Active, visit, http://www.maier-sports.de/home/.
About Sciessent
Sciessent, located in Wakefield, Mass., is a leader in providing customized solutions that enhance the value of partners’ products. Sciessent’s Agion and Agion Active brands are based on silver and other naturally occurring elements and have been incorporated into a wide range of consumer, industrial and healthcare products, including cell phones, shoes, keyboards, water filters, medical catheters and ice machines. Sciessent's customers include many leading brands such as Dell, Motorola, Columbia, Adidas, PPG, Carrier and DuPont.
For more information about Sciessent, please visit www.sciessent.com; for the Agion brand, please visit www.agion-tech.com and www.agionactive.com and follow the Agion brand’s exciting consumer campaign on Facebook and/or Twitter.
About Maier Sports
When it comes to outdoor gear, Maier Sports strives to be perfect, blending functionality, intelligent details, perfect fit and terrific craftsmanship. No matter how miserable the weather, Maier Sports apparel provides protection and comfort. Maier Sports gear offers top-quality value at an unmatched price. A Maier Sports brand, Gonso Bike and Activewear provides racing cycle and mountain bike enthusiasts with unmistakable technical and stylish innovation. Gonso offers cyclists fresh outfits that are both fashionable and functional.
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